My Ideal Client Avatar

Every business has an ideal client avatar (ICA): the one person who the business considers the ideal client. 

A well-defined and laser-focussed ICA is important to a business because having a clear ICA helps the business craft clear, relevant, and specific messaging to their customers. Amy Porterfield, an online marketing expert, has a great podcast about the importance in having an ICA.

My ICA happens to be Sandra Day O’Connor, the first woman to serve as an Associate Justice on the U.S. Supreme Court. Here are 5 characteristics that makes Justice O'Connor just like all of us.

1. She is smart, resourceful, and determined.

Justice O’Connor - I will call her Sandra from hereon - grew up on a family owned ranch in Arizona and worked very hard. She attended Stanford University in 1946 when she was just 16 years old. At that time women undergraduates were outnumbered by men by more than 3 to 1 but Sandra excelled as an...

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